You
See every result wherever your team works.
Your next customer is already looking for what you sell. Wherever they search, we capture and turn the high-intent traffic into revenue.
Search Engine Optimization
AEO / AI VisibilityAI Visibility

Become the brand
ChatGPT Ads
Reach buyers
Google Ads
Addition is the new-gen marketing agency for E-commerce and B2B/SaaS brands
Search is not one place anymore.



Do you say even one of these?
How we work
AI supports and experts lead, wherever your goals need them.
See every result wherever your team works.
AI-supported experts, wherever your goals need them.
Ideation, strategy and the roadmap all happen in these six steps. This is the part no AI can replicate, and it is where the value of our work comes from.
Step 01
We take access across search, ads, AI answers and the store, note what matters to you, and agree the one number we are moving.
Step 02
Four channels compete for the same buyer, so we read all four together and name the single place the money leaves.
Step 03
The same voice has to survive an ad, a product page and an AI answer, so it gets written down once instead of reinvented in each one.
Step 04
We read who ranks, who bids against you, and who an AI assistant names when someone asks for a brand like yours.
Step 05
Everything we found becomes one task list, and we agree together which jobs come first, so the work that earns from search soonest is the work that starts.
Step 06
We move in weekly cycles and take the list in the order we agreed, so every week of work points at the one number.
Where do you need support?
We will look at how your brand can get more sales from search.
We help you find your ideal customer in both industries, and work every step of the journey until it turns into a sale.
Four ways people find you.
Pick the one that sounds like you.
Option one
Pick it below. You will see exactly what that work covers before anyone talks about price.
Rank where buying happens, and get named by AI
Spend that comes back
Reach buyers inside ChatGPT
Option two
Several channels at once, plus the site itself. One scope, one number, one team running it.
Technical fixes show in weeks: a page that could not be crawled starts ranking once it can. Pages written for a buying search take longer, usually two to three months to settle, because the index has to trust them. The plan says which is which before we start.
Shopify, WooCommerce, headless builds, HubSpot and Webflow sites, and custom stacks. The audit reads the rendered HTML, so the platform decides how a fix ships, not whether it can.
There is a floor below which Smart Bidding cannot learn, and it depends on your conversion value, not on us. We say before launch whether the budget clears it; when it does not, we start on Maximize Clicks with a cap and switch when the data exists.
Yes, once the conversion signals and, for stores, the product feed are clean. PMax amplifies whatever it is given, so we fix tracking and feed first and keep a Search campaign beside it to see what it finds.
Yes, with a repeated sample: the same buying prompts, asked again on a schedule across each assistant, with who was named and who was linked recorded each time. A single screenshot is not a measurement; a series is.
Google says its AI features are rooted in core Search, so most SEO work carries over. ChatGPT, Perplexity and Claude pick sources differently and reward pages an answer can extract from, with a named source and a verifiable claim. We run both against one plan.
Free and Go users. Plus, Pro and Business users never see ads, and OpenAI does not guarantee delivery for any word or topic, because targeting is context, not keywords. We say what that means for your audience before anything is set up.
The landing pages OAI-AdsBot reads, an ads-eligible product feed delivered by hosted URL or SFTP, and conversion tracking. Feed items expire after two weeks, so we deliver the feed by URL and never by manual upload.